These components have been brought together to form a unique concept that breaks away from the traditional vertical aesthetic of a whisky bottle to reflect the horizontal trajectory of the automotive world. The glass bottle found within the spiral casing features a 180° twist, representing ‘the mastery of space and time’ achieved by The Macallan and Bentley Motors in creating the prototype, which has no standing base. The materials include recycled copper from the disused ‘curiously small’ spirit stills that were located within The Macallan’s former distillery aluminium recovered from the Bentley Motors manufacturing process recycled wood recyclable glass and locally sourced carbon-neutral leather. The ‘first-of-its-kind’ design, which sees the bottle presented horizontally in a case, has been created using six up-cycled, repurposed or ethically sourced materials that are integral to both brands. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.” “I am incredibly proud of the beautiful design we have created together for The Macallan Horizon and the unique materials we are incorporating. “When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured. In the spirits world, everything is upright, such as our stills and our bottles. “Our collaboration with Bentley Motors and the knowledge exchange we have undertaken as a result has inspired us to see things very differently. Jaume Ferras, global creative director for The Macallan, commented: “Taking inspiration from the automotive industry, we are showcasing our creative vision and concept development of The Macallan Horizon, which is among the most unique projects we have embarked on in our almost 200-year history. The prototype of The Macallan Horizon, which will be available as a whisky product from summer 2023, will fuse both traditional craftsmanship and innovative materials with cutting edge technology to create an ‘exclusive’ design. The Macallan Horizon will be a limited edition single malt whisky, and is currently in development by the two brands.
The horizontally presented bottle is made with six materials that are pillars of both Macallan and Bentley The Macallan has revealed the prototype bottle design of Horizon, the first whisky to be produced in collaboration with its luxury automotive partner, Bentley Motors.